Matched Betting - Introduction
Matched betting is a very simple and very profitable process. If you've already made lots of money at the casinos you'll appreciate that it's easy to make money by following the bonus bagging system, but sometimes you get lucky and sometimes you don't. As a result, you never know exactly how much profit you're going to make at a casino before you start. The great thing about matched betting is there is NO gambling involved, you ALWAYS make a profit. You know exactly what's going to happen, exactly how much profit you'll make and the whole thing is risk-free. You never make a loss. Sound good? Of course it does.
What's the catch?
There isn't one. Why are we telling you all this for free then? Well we work for another website: www.blackholebonus.com, an online casino and bookmaker directory, and our job is to send them visitors. We get paid for each bookmaker you signup at through them. If you didn't know about this system, would you sign up to any bookmakers at all? Probably not. What if you could make a guaranteed profit, would you signup then? Probably! That's why we tell you this system - when you know how to make a guaranteed profit, you'll start opening those bookmaker accounts. You win. We win. The bookmakers lose. It makes a nice change for once.
And the best bit is the whole thing is really simple. To become a matched betting pro you'll first need to understand some key terms:
Online Bookmaker
Everyone's seen a high-street bookmaker, places like William Hill and Ladbrokes where your Grandpa bet on the horses. Online bookmakers are purely websites where you can place a bet on the outcome of an event, e.g. Man Utd to beat Chelsea. To attract customers bookmakers will often offer "free bets" as incentives.
Free bets
This is where we make our profit. We use the free bets to our advantage. How? It's all explained in the next few pages, free of charge to you, our lovely readers.
Betting and Stakes
Betting is very simple. You say "I bet £10 Man Utd will beat Chelsea" and give £10 to the bookmaker. This £10 is called your "stake". If Man Utd don't beat Chelsea, you lose. The bookmaker keeps your stake. If Man Utd DO beat Chelsea, you've won! Collect your winnings from the bookmaker. How much money you win depends on the odds of the bet. What are odds? Funny you should ask...
Odds
Odds comes in 3 flavours - decimal, fractional, and American. They all say the same thing in a different way, like saying "Hello" in 3 different languages. Decimal is the best so ignore fractional and American. Decimal odds are represented as a single number, e.g. you might see at a bookmaker: "Man Utd to beat Chelsea = 4.0" It really is that simple. Odds effect how much money you make if you win. To calculate it simply multiply your bet by the decimal odds. In our example, if you bet £10 on Man Utd to beat Chelsea and you won, you would get:
| Stake | x | Decimal Odds | = | Profit |
| £10 | x | 4.0 | = | £40 |
Your actual profit is £30 because it cost you £10 to make the bet in the first place. The odds have no effect on how much money you lose if your bet fails. If you bet £10 and the odds were 1.0, 5.0, 12.5 or 30.0, it makes no difference, you still only lose £10. Odds only effect how much you win.
Online Betting Exchange
Online betting exchanges let you place a bet on the outcome of an event just like a bookmaker but also let you lay a bet on the outcome of an event. The ability to lay a bet is what we're interested in. What does laying a bet mean? Well...
Laying a Bet
Laying a bet is the opposite of placing a bet. You become the bookmaker. You take bets and if your customers win, you pay them money. If they lose, you keep their money. When you lay a bet the odds work in reverse. If you lay a bet "Arsenal to beat Liverpool" at odds of 5.5 for £10, then the most you can win is £10. If you lay £10 at odds of 9.0, still the most you can win is £10. The odds only effect how much you lose. See below:
| Stake | x | Decimal Odds | = | Loss |
| £10 | x | 5.5 | = | £55 |
| £10 | x | 9.0 | = | £90 |
| £10 | x | 50.0 | = | £500 |
Clearly you don't want to lay a bet of £10 at odds of 50.0! If the bet loses, in our example, if Arsenal don't beat Liverpool, you win £10. If the bet succeeds and Arsenal DO beat Liverpool, you lose £500! The amount of money you stand to lose if the lay loses is called your "liability". If you lay a £10 bet at odds of 5.5, you could lose £55. Your liability is £55. If you lay a bet of £10 at odds of 9.0, you could lose £90. Your liability is £90. All this talk of losing money might sound scary but trust us, with this system you always make a profit.
Summary
Online bookmakers - a website where you can place bets.
Free bets - the incentives bookmakers use to attract new customers. We want these!
Betting - putting money on the outcome of an event.
Odds - a number associated with an event, e.g. "Man Utd to beat Chelsea = 4.0" Used to calculate your winnings if you place a bet and win, or your liability if you're laying a bet.
Online Betting Exchange - a place where you can be the bookmaker. Allows you to "lay" bets.
Laying a Bet - opposite of placing a bet. You win if the event doesn't happen, e.g. if you lay "Arsenal to beat Liverpool", you win if Arsenal DON'T beat Liverpool.
Now you know the definitions, see how the system works.